The Xerox Email Journey to “Take Back the Hour”

 
"Email was becoming a productivity threat versus a productivity tool."
– Sacha Fraser, Senior Counsel, Xerox Canada
 
Have you ever been copied on an email that has no relevance to you? How many times have you started to "just check your emails" and caught yourself two hours later, way off track from your plan for the day? Email overload is just one of the many reasons that work is encroaching on life. Christina Cavanagh, author of "Managing Your Email: Thinking Outside the Inbox", says that on average, Canadians work an extra hour each day just getting through their inboxes. This work is often not acknowledged,
and is increasingly done after hours.
 
The implications are serious. Heather Menzies, another Canadian researcher, and author of "No Time: Stress and the Crisis of Modern Life" reports that shifting attention every few minutes to respond to incoming e-mail increases cortisol levels, which decreases memory function. Glenn Wilson, from London University's King's College, reported an average IQ loss of 10 points among 1,100 frequent email users. These are not outcomes any business in a knowledge society wants to see.
 
As this subject was becoming an organizational concern at Xerox Canada Ltd., a project was proposed through their Lean Six Sigma (LSS) group. LSS is a discipline used by many companies and is designed to eliminate inefficiencies, waste and error from business processes. Sacha Fraser, Senior Counsel, and leader of the "Take Back the Hour" project, explained that the timing was right for the email issue to be tackled, as "email was becoming a productivity threat versus a productivity tool." 

Process and Findings
The LSS approach requires that data drive decisions, so the project team began by surveying a pilot group of 150 employees. They asked such questions as:
  • How many emails are you receiving a day?
  • How often are you receiving emails where you aren't the right recipient?
  • What are your pet peeves about email usage at work?

Lean Six Sigma Process
  • Define
  • Measure
  • Explore
  • Develop
  • Implement

 
Some of the strongest pet peeves turned out to be over-inclusiveness (being copied unnecessarily) and distribution list misuse, followed by "perpetual connectivity" (working outside business hours to catch up on email). The Occupational Health and Safety department reported that email burden sometimes contributed to mental conditions that in turn led to STD and LTD claims.
 
Xerox followed Cavanagh's research to develop solutions. One of the recommendations was that inboxes be reduced to an average of 25-30 new emails daily to recapture the hour. In addition to this, the complexity and quality of emails needed to improve.
 
Solutions were developed, which included a one-page protocol, a communications strategy, online training, a "Take Back the Hour" intranet site, contests, and technology tips.
 

Email Tips
  1. For short emails, place the entire content in the subject line and finish with 'EoM' (End of Message).
  2. Indicate action required in the subject line.
  3. Block out an hour each day to manage your email. Then, try to reserve another hour each day without email to work on "thinking tasks".
  4. Unsubscribe from junk mail or have it sent to your junk email folder.
  5. If an email bounces back, pick up the phone or set up a meeting.

 
Impact
The company-wide program was launched in April 2007 with very positive results. After just six weeks, 62% of Xerox's 4,200 employees said they had experienced a measurable drop in the number of emails, averaging ten less for each of those reporting a drop. That group recaptured an average 13.5 minutes each day. That's over one hour each week available for other things. Employees said they would use that time to have more interaction with internal and external customers, and more time for thinking and innovation, personal development, health and wellness, and friends and family. Put another way, Xerox calculated that recaptured time was worth $4.4 million. That's important money in absolute terms, and a meaningful gain in productivity and peace of mind.
 
And it doesn't stop here. The next phase of the "Take Back the Hour" project at Xerox will zero in on organizational and departmental solutions, with the aim of eventually recapturing an entire hour per day. "It requires a culture change" says Sacha, "and our culture is visibly starting to shift."
 
When asked what other organizations could learn from the Xerox experience, Sacha had this to say: "Often smaller companies feel they can't afford these initiatives, but this one cost us $33.95 (for Cavanagh's book) plus the time of the project team." The other nugget was the importance of "doing it right." "It seems easy to put a list of tips and strategies together that might be helpful, but the reason we've been so successful is that we took the time and effort to get to the bottom of the issues using LSS methodology."
 
The joke about the weather is that everyone complains, but no one does anything about it. The same has held true for email and other technologies… until someone at Xerox started this LSS project and bought a book. Poor training, a lack of email etiquette, and failure to measure and manage the use of technology too often increases stress. The promised productivity benefit is lost.
 
The good news? This is something most companies can tackle with basic measurement and some common sense rules, and may be one of the best health and productivity tools you invest in this year.
 
What is Lean Six Sigma?
LSS is a combination of two process management disciplines. Lean focuses on speed, and Six Sigma on quality and consistency.
 
Lean targets unnecessary, no-value work in order to reduce process cycle times. In turn, this improves delivery performance and reduces cost.
 
Six Sigma uses statistical techniques to understand, measure, and reduce process variation. The goal is to improve service quality and reduce cost.
 
First advocated as a business tool by Motorola twenty years ago, proponents claim significant success in lowering costs. However, there is emerging concern that a singular focus on process can reduce tolerance for risk-taking, experimentation and innovation.
 

Deborah Connors is President of the Health Work & Wellness™
Conference 2007: Conquering the CHAOS. Sacha Fraser, Christina Cavanagh, and Heather Menzies are all featured speakers. For more information see: www.healthworkandwellness.com.

 

The Bottom Line Commentary
It is not difficult to accept and understand the apparent benefits of e-mail as a communication tool… quick, easy to use, immediate, and available 24/7.
 
However, there is certainly a "darker side" which can negatively affect stress, feelings of control and ultimately, an organization's culture. Xerox realized this and utilized possibly the most powerful management tool (data based, Lean Six Sigma) to try to control the downside.
 
A healthy corporate culture can be considered the "amniotic fluid" that supports and nourishes the individuals and activities within an organization. Key elements are: trust, work environment, a sense of control, and common values.
 
The deficiencies of e-mail compared to other forms of personal communication can easily threaten a healthy corporate culture. Expectations of always being "on-line" compromise work/life balance. Hasty missives can lead to serious misunderstanding and conflict. The personal cues of facial expression, body language and real time interaction are lost. People and organizations suffer from stress, higher benefit costs, reduced productivity, and stifled creativity and innovation.
 
I found it interesting that Xerox believes email can aggravate short and long term disability. Intellectually, we can accept that has some truth, but even Six Sigma may struggle to prove that correlation.
 
High blood pressure has been called a "silent killer", and is often brought on by high and prolonged stress. Similarly, excessive and improper use of email over the long run can become a "silent killer" to the financial and business success of an organization.
 
So, even something as common and innocuous as e-mail, if not used, managed, and controlled thoughtfully, can reduce the "Bottom Line".
 
George Cuthbert > CA, ACMA

 

Categories: Bottom Line